Our History

In the summer of 2004, triathlete Marc Lauzon was excitedly preparing to race Ironman Coeur D’Alene. As part of a group of friends heading from the San Francisco bay area to Idaho, Marc decided to drive to the race, thus providing easy transit for the group’s bikes. In planning his road trip, an idea occurred to Marc: Why not rent a truck and transport bikes for other area athletes as well? Curious if anyone was interested in such a service, Marc sent an email to a handful of bay area triathlon clubs. To his surprise, more than 60 athletes signed on, trusting Marc and his rented truck to safely deliver their prized bicycles to their pinnacle event.

Soon after, following some market research and business planning, Marc reached out to the World Triathlon Corporation and established an official partnership, with an agreement to transport fully-assembled bikes to five Ironman events across North America. The spring of 2005 marked the official launch of TriBike Transport (TBT) at Ironman Arizona, and the business has continued to grow ever since. TBT now delivers bikes safely and conveniently to more than 50 triathlon and cycling events annually throughout the continental U.S. and Canada, and in 2011 the service expanded to include overseas trips to Hawaii and Mexico. In 2012, the company experienced another exciting growth opportunity with the addition of TBT Race Wheels, offering high-end race wheel rentals at select events, and TBT Bike Services, partnering with Inside Out Sports, to provide expo-based bike services and retail sales along with on-course tech support at numerous Ironman and Ironman 70.3 races.

TriBike Transport keeps a vigilant eye on the ever-expanding triathlon market, continually exploring ways in which to enhance our customers’ travel and race experience through our commitment to providing unique and stellar service. We proudly anticipate the transport of our 50,000^th bike - safe, sound and fully-assembled – early in 2013.